Children in the UK are amongst the most housebound and sedentary in the world – according to a survey conducted by Persil machine powder’s market research team.

Overall, 74% of British parents said that their children have an hour or less of open air exercise per day.

Whilst a third of UK parents surveyed said that their child plays for less than half an hour a day and 18% admitted that their child does not play outside on a typical day.

Whether it’s safety fears, lack of parental time or poor weather- child inactivity is on the increase.

Read the full story here: http://bit.ly/1pZVt1S

Our Kids Club is run in conjunction with Premier Sports, experts in physical activity, and provides a fun, safe way for children to get active.

Visit our Active Derby page for more information about our Kids Club.